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From Mad Men to Big Bang Theory: The evolution of adtech
Move over Don Draper. The slick, martini-drinking, chain-smoking smooth talkers of Mad Men no longer rule Madison Avenue. It’s geeky quant jocks like Dr. Rajesh Koothrapalli ...
Our View on Marketplaces
The U.S. e-commerce market is estimated at $200 billion and is still projected to account for only 9 percent of total retail by 2016 (source: Forrester ...
Solving the pain points of mobile developers
Kleiner Perkins Caufield & Byers partner Mary Meeker pointed out the following facts in the 2012 Annual Internet Trends report and the Cisco Visual Networking Index report: ...
Gamification: Insights And Emerging Trends
I have been active in the field of gamification for the past couple of years, working with companies like Badgeville, HealthTap, Gigya, Basis and others on ...
Non-gamers, here’s why you should care about games
As an early investor in social gaming, I’m often speaking on panels to audiences of gamers, investors, and game company execs. At one such event — ...
We Are Our Scores: The Aspirational Self
I left off last time talking about how gamification and the Quantified Self — the use of sensors and devices to gather and analyze as much ...
The ‘So What’ Of The Quantified Self
Assuming that each of us has a picture of the “real world superhero” we want to become someday, then the optimal way to level up and ...