Podcast / Fund-Build-Scale

Breaking in to Enterprise Sales

Host Walter Thompson interviewed Maria Latushkin, GVP, Technology & Engineering, Albertsons, and Jack Berkowitz, CDO, Securiti, to get their views about how AI startups should approach acquiring their first enterprise customers.

It’s an exciting prospect, but it also comes with risk: serving a customer at the enterprise level can literally make or break an early-stage startup. This episode offers actionable strategies and tactics about conducting customer discovery and approaching CxOs. Jack and Maria are experts on enterprise sales who’ve each bought software for Fortune 250 companies and worked inside early-stage startups.

Listen now on Spotify or Apple Podcasts, or read the full transcript.

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