As all industries are increasing getting reinvented with technology, an increasing number of companies are writing software to drive revenue growth. The cloud platform providers such as Amazon, Microsoft and Google provide a large number of application and data services via API and do so an increasingly new set of vendors like Paypal, Twilio, Stripe, Shopify and Google Maps. This makes it very easy for developers to quickly build and deploy application components. Products like Kubernetes and Docker make it easy to deploy these components. Products like Mulesoft and Google Apigee make it easy to extend existing on-prem enterprise applications with APIs. As applications are deployed on mobile devices and all traditional devices becoming connected devices, the number of application components is growing exponentially. In serverless architectures like Amazon Lambda every function call is an application component and they are ephemeral and instantiated only on use.
While application components glued together with APIs makes it easy and fast for developers to build new application functionality, it fundamentally changes what is needed to operate these applications for consistent performance. The applications increasingly start looking like a dynamic network of application components where the interactions between these components play a much bigger role in the customer experience. The traditional approach to end-point based application monitoring with instrumentation and agents from companies like New Relic, AppDynamics, Datadog, Dynatrace, Amazon XRay etc. is necessary but no longer sufficient. This traditional approach may work longer if an organization can get most of its developers to consistently use instrumentation for all code that can impact performance and limit the use of cloud and external vendors API services. In the long term, Ops needs the ability to deeply understand the interactions between application components many of whom may be third-party services and look for early signals in the content of the APIs to smoothly run their applications. This creates the need for a new class of product such as Netsil for Application Observability.