How ecommerce startups can win against Amazon

May 1, 2018 – In 2016, U.S. consumers spent $360 billion at online retailers, with Amazon accounting for a whopping $150 billion of that. In other words, almost 50 cents of every ecommerce dollar goes to Amazon. Amazon is hard to beat on price, selection, and convenience. So what ecommerce opportunities are left for startups? This is a question my fund looks at very carefully, since we’ve been focused on high-potential ecommerce plays. Here are a few takeaways from our playbook: Where Amazon wins — and where it doesn’t Amazon wins when you already know the specific SKU you want to buy. But half the shopping experience happens when you don’t know exactly what you want. In those times, you’re shopping for entertainment, discovery, ...

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