Podcast / AI

Digging Your Moat: Customer Discovery + PLG for AI Startups

In this conversation with SambaNova CEO and co-founder Rodrigo Liang, we talked about the process of articulating a company’s value proposition, customer discovery, and AI product-led growth and its impact on enterprise go-to-market strategies. He also shared some suggestions for first-time founders — and anyone else who’s thinking about taking a job with an AI startup in 2024.

“You have to believe that there’s a moat in the technology that allows you to be able to differentiate,” he said. “Not today, but for a long, long time.”

Available for download February 24, 2024

Listen on Spotify or Apple Podcasts, or read the full transcript.

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