James Madara, CEO of the American Medical Association, joins CNBC Health and Technology Reporter Chrissy Farr for a fireside chat on what it takes to update the standard of care, create new CPT codes, and get insurance reimbursement. This was part of the live-broadcasted 2020 Health Innovator Summit, a joint event by Mayfield and AWS designed to unearth non-obvious insights from innovators across the healthcare ecosystem.