Entrepreneur Story

Transportation Will Change; Core Values Won’t

Lyft’s John Zimmer

March 20, 2017 – When John Zimmer reflects on how good decisions about financial investments shaped the way Lyft has transformed transportation, he doesn’t focus on technology, or on product management, or on customer service. Zimmer talks about something far more fundamental. “Alignment of values is incredibly important,” he says. “Shared values are the single highest priority to align ...

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