REUTERS TO PROVIDE BLOG CONTENT FROM THE WORLD’S LARGEST BLOG SYNDICATION NETWORK TO THOUSANDS OF NEWS OUTLETS WORLDWIDE
Reuters To Offer Pluck Corporation’s BlogBurst™ Content As Part of Reuters News and Information Service
NEW YORK – Reuters (SLE: RTR, NASDAQ, RTRSY), the global information company, and Pluck™ Corporation, a pioneer in user-generated content and community tools, today announced that they have formed a strategic alliance to syndicate third-party blog content as part of Reuters news and information service. Reuters has also made an investment in the privately held technology company.
As one of the world’s largest providers of syndicated news, Reuters will now offer Pluck’s BlogBurst blog syndication service to thousands of its media partners worldwide. BlogBurst is the world's largest blog syndication network, with more than 2,800 blogs serving content to major news outlets including The Washington Post, Gannett News, The San Francisco Chronicle, Austin American-Statesman and more.
With BlogBurst, publishers can present the most relevant and useful blog posts alongside related stories covering a variety of topics including news, politics, sports, health, fitness, technology, gadgets, travel, food and entertainment. With thousands of approved bloggers in the network, the BlogBurst service delivers a vast range of topical content and connects high quality, provocative voices from the blogosphere with mass market news and information websites. Bloggers benefit by gaining visibility, growing audience and increasing traffic to their blogs.
Chris Ahearn, Reuters Media President, said: “With Pluck, we will help our worldwide media partners offer their readers smart and fast access to the best in the blogosphere. This is part of Reuters continuing strategy to embrace new digital platforms, including user-generated and moderated content as well as community tools, to deliver next-generation news and information.”
Dave Panos, Pluck Co-founder and Chief Executive Officer, said: “This alliance with Reuters will deliver the most extensive network of blog content through the world’s largest international news and financial information source. The combined service will provide a turnkey solution for traditional media companies who want to deliver a richer and more personalized news and information experience to their audience.”
BlogBurst syndicated blogs are already being integrated into Reuters.com and, in the coming weeks, BlogBurst will be offered to thousands of media partners worldwide who use Reuters content as part of Reuters news services. Bloggers and publishers interested in the BlogBurst service can find out more at www.BlogBurst.com.
About Reuters
Reuters is the world’s largest international news and financial information source, reaching over 1 billion people a day. Known for its speed, accuracy and independence, Reuters content powers newsrooms and financial markets around the world. Reuters distributes its text, data, pictures and video to professionals and direct to consumers via online and digital services. Founded in 1851, Reuters Group has 16,800 employees in 89 countries. And had annual revenues of £2.4 billion /$4.4 billion in 2005. For more information and the latest news, visit www.reuters.com.
About Pluck Corporation
Pluck Corporation’s social media solutions empower publishers, broadcasters and brands to integrate open content, community and social networking into their web properties driving audience traffic and revenue. Clients include Gannett, Hearst Corporation, Meredith and The Washington Post. The privately held company is based in Austin, Texas with funding from Austin Ventures, Mayfield Fund and Reuters. More information on Pluck offerings can be found at www.pluck.com.
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Reuters Media Contact:
Ty Trippet
646-223-4386
Pluck Contact:
Heidi Johnson, for Pluck
512-493-0909