News

Mayfield Fund News: May 2012

Analytics, SaaS & the Quantification of Advertising

Moat

Today’s brand marketers, publisher ad sales teams, and agencies have very few tools to understand their online brand equity – the ad tech market does not have access to simple Google Analytics or Omniture-style SaaS solutions, or even Google Search-style tools to dynamically lookup or index online ad performance and metrics. We believe this void presents a dramatic opportunity for a hybrid agency/SaaS company that combines the simplicity of Google Image Search, specialized tastes of Pinterest users, and the back-end power of a Google Analytics. With the emergence of companies like Moat, ad tech can benefit from real brand intelligence and brand analytics at the same level of granularity and depth that all other online businesses, from gaming to eCommerce to social media, now enjoy.

 

In the News

Team

Navin Chaddha

Navin Chaddha Named to Forbes Midas List of Top Tech Investors

Tim Chang

Tim Chang Named to Forbes Midas List of Top Tech Investors

Tim Chang

Non-Gamers, Here's Why You Should Care About Games

Mayfield


Moat Investment Illustrates Mayfield Fund Team Approach

Techcrunch

Tim Chang Contributes 3 Part Series to Techcrunch


Investments

Moat

Mayfield Fund Leads $12M Series B in Moat

BranchOut

Mayfield Fund Leads $25 Million Investment in BranchOut

SolarCity

SolarCity Plans to Conduct Public Offering


Portfolio Momentum

Adchemy

Adchemy Adds Seasoned Search Executive to Leadership Team

Alfresco

Alfresco Adds Over 500 Enterprise Customers

Appcelerator

Appcelerator Titanium Wins 2012 Edison Award for Innovation

BranchOut

Powered by Mobile, BranchOut Grows to 25 Million Users

Brighter

Jason Kilar, CEO of Hulu, Joins Brighter.com Board of Directors

Cloud9

Cloud9 Wins 2012 Gold Stevie Award for Sales and Customer Service

Couchbase

Couchbase Infographic Charts OMGPOP's Phenomenal Growth

Gigya

Gigya Selected to Facebook Preferred Marketing Developer Program

Healthtap

HealthTap Uncovers the Secret Knowledge Network Of Doctors, Online

Marketo

Marketo Acquires CrowdFactory

Moat

Moat Brand Analytics Goes Beyond Clicks

Pano Logic

Pano Logic Helps Advance MIT Sloan's Leading-Edge Brand Cachet

Poshmark

Poshmark Mobile Fashion App Featured on NBC

ServiceMax

ServiceMax and LitePoint to Present at Field Service 2012

SmartRecruiters

SmartRecruiters Launches Got Jobs Campaign

StoreSimple

StorSimple Delivers Second Generation Solutions for Cloud-integrated Enterprise Storage

Tagged

11 Ways to Use Viralheat's Marketing Analytics

Webroot

Webroot SecureAnywhere Wins Prestigious Edison Award

WideOrbit

WideOrbit Master Control Receives the Prestigious TV Technology STAR Award

Zimride

Why Zimride's John Zimmer Left Wall Street to Start a Company