News

Mayfield Fund News: April 2013

The ‘Smart apps’ explosion is happening right now

Smart Apps
Blake Patterson/Flickr

By Robin Vasan and Prashant Fuloria

There are over a billion smartphones being used around the world today, but most apps running on them are still quite dumb, in that they throw away a lot of valuable information that could be harnessed to serve users better and to provide a better overall experience.

Don’t believe us? Just look at the highly popular apps from Yelp and Amazon. Yelp’s app search ignores your implicit cuisine preferences, which it could easily extract from your prior queries and navigation. Yelp also overlooks contextual factors like weather and time of day, showing “Bars” and “Nightlife” prominently in its Nearby feature, even at seven in the morning!

Ditto for Amazon’s PriceCheck app, which seems to not only ignore your purchase history but also whether you’re searching for that toaster oven from your home or at your local Target.

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