Our vision was crystal-clear: We started Appcelerator to create a unified, cloud-based platform for enterprise mobility as an addition to our developer-centric portfolio. In other words, the what was obvious—but the how was much more opaque.
In the end, realizing our vision took an intensive 18-month push. We made three acquisitions and revamped every aspect of our marketing, including our corporate positioning, our target market of buyers, our website and content strategy, and our AR/PR investments—nearly everything you can imagine.
The biggest challenge, and the most important change we made, was to build out a true enterprise sales team.
The result is what we’d always envisioned: the Appcelerator Platform. It delivers native cross-platform apps at the speed of the web, mobilizes any data source, and drives success with real-time analytics—all through the cloud.
And it is a success: Gartner proclaimed Appcelerator “most visionary” in its 2013 Magic Quadrant. We’ve seen our ASP quadruple in less than a year.
Probably the biggest lesson we learned was the odd combination of aggressiveness and patience required to transform our solution and our company. Even when you’re moving at 100 miles per hour, large maneuvers take time, and there are only so many things you can hurry. Having investors who understand that is worth their weight in gold.